constance howes

product management

director of design services at musthavemenus

team + product management for professional design offering inside a SaaS start-up

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What is design services? Details, please.

design services is a small team of remote and on-site creatives who use musthavemenus.com's online menu creator app to provide professional design services nationally to over 4,000 mhm account holders. each designer manages 300+ sales accounts. design services is also responsible for sales outreach, account management, internal marketing projects, website + template production design. after my promotion as manager and subsequent product overhaul + refinement efforts, design revenue increased 145% yoy.

below are examples of my strategy to redefine and improve the product offering  as well as create sustainable revenue growth...


business plan roadmap

REvenue increase


product management

PRocess Overhaul


sales sop

outreach structure + Content


onboarding funnel

WIZARD UX + Package dev


marketing

SITE + channel


digital menu boards

product r+D